Introduction: Why Product Descriptions Matter
A great product description can make the difference between a quick sale and a listing that sits for weeks. On Fliku, where thousands of buyers browse daily, your description is your chance to stand out and convince buyers to contact you.
The Power of a Well-Written Description
Effective product descriptions:
- Attract more views and inquiries
- Build trust with potential buyers
- Answer questions before buyers ask
- Justify your asking price
- Lead to faster sales
10 Essential Tips for Writing Product Descriptions
1. Start with a Compelling Title
Your title is the first thing buyers see. Make it count:
- Include brand, model, and key features
- Use specific details (size, color, condition)
- Keep it under 60 characters for mobile visibility
- Example: "iPhone 13 Pro 256GB - Excellent Condition - Unlocked"
2. Lead with the Most Important Information
Put the most compelling details first:
- Brand and model
- Condition
- Key features or selling points
- Why you're selling (if relevant)
3. Be Honest About Condition
Honesty builds trust and prevents disputes:
- Describe any wear, scratches, or damage
- Mention if items are missing parts or accessories
- Note if items have been repaired
- Use clear condition ratings (New, Like New, Good, Fair, Poor)
4. Include Specific Details
Details help buyers make decisions:
- Dimensions and measurements
- Model numbers and serial numbers
- Purchase date and warranty status
- Original price (if relevant)
- Included accessories or extras
5. Use Bullet Points for Scannability
Make information easy to digest:
- Break up long paragraphs
- Use bullet points for features
- Highlight key selling points
- Make it mobile-friendly
6. Tell a Story (When Appropriate)
For unique or vintage items, add context:
- Share the item's history
- Explain why it's special
- Mention rarity or collectibility
- Connect emotionally with buyers
7. Include Keywords Buyers Search For
Help buyers find your listing:
- Use common search terms
- Include brand names and models
- Mention relevant categories
- Use location keywords if relevant
8. Address Common Questions
Anticipate buyer concerns:
- Why are you selling?
- How long have you owned it?
- Has it been used heavily?
- Are there any issues?
- Is the price negotiable?
9. Create a Sense of Urgency
Encourage quick action:
- Mention if price is firm or negotiable
- Note if you're motivated to sell
- Include availability (first come, first served)
- Mention if you're moving or need to sell quickly
10. End with a Clear Call to Action
Tell buyers what to do next:
- "Contact me for more details"
- "Serious buyers only, please"
- "Available for pickup in [location]"
- "Price is firm/negotiable"
Product Description Templates
Electronics Template
Title: [Brand] [Model] [Storage/Size] - [Condition]
Description:
- Brand and model with specifications
- Condition and any wear/damage
- Purchase date and warranty status
- Included accessories (charger, box, etc.)
- Reason for selling
- Price and negotiation preference
Furniture Template
Title: [Item] [Style] [Color] - [Condition]
Description:
- Dimensions and measurements
- Material and construction
- Condition and any damage
- Age and previous use
- Pickup requirements
- Price
Vehicles Template
Title: [Year] [Make] [Model] [Trim] - [Mileage]km
Description:
- Year, make, model, and trim level
- Mileage and service history
- Condition and any issues
- Recent repairs or maintenance
- Features and options
- Price and negotiation
Common Mistakes to Avoid
- Too vague: "Nice couch for sale"
- All caps: "AMAZING DEAL!!!"
- Missing details: Not mentioning condition or issues
- Poor grammar: Typos and errors reduce credibility
- Too long: Rambling descriptions lose readers
- No photos: Descriptions can't replace good photos
Optimizing for Fliku Search
To help buyers find your listing:
- Use relevant keywords naturally
- Include location if relevant
- Mention brand names and models
- Use category-specific terms
- Avoid keyword stuffing
Conclusion
A great product description combines honesty, detail, and persuasion. By following these tips, you'll create listings that attract serious buyers and lead to quick sales.
Ready to write your perfect listing? Post your free ad on Fliku and start selling today!
Pro Tip: Write your description, then read it from a buyer's perspective. Does it answer all your questions? Would you be interested in contacting the seller? If not, revise until it does.
